Wine Label Review-Urban Legend: Wino Shirt Club

This label is pretty cool not only for the name but for the horse-like logo with a strong sense of industry and machinery.  My initial thought when I first saw this was that it in fact was a steel horse of some sort.  It looks like it could just walk right out of the picture.  But upon further research, it's actually a representation of the Port of Oakland (CA) waterfront container loading cranes which are nearby this city-based winery.  The look of the winery name itself is interesting as well.  You have the juxtaposition of the lowercase letters for the primary winery name but a smaller & thinner font in all caps for the word "cellars".  It seems to work nicely together.